Unlocking the Secrets of Sales Success: Insights from Jane Hernon on the Sales Startups and Side Hustles Podcast

In a recent enlightening episode of the Sales Startups and Side Hustles Podcast, hosted by Walt Bayliss, sales mentor Jane Hernon shared her extensive experience and valuable insights into the world of sales. Jane, who has more than 30 years of experience in sales and team leadership across multiple continents, discussed her journey from a hands-on sales role to becoming the managing director of her own sales training organization, Coaching with Jane. She delves into her early days in Dublin, her work with prestigious companies like Harrods of London, and her successful transition into authorship with her book Finding Your True North.

From Dublin to Global Sales Leader

Jane's career began in pharmacy sales right after school, a path she embarked on almost by chance. This experience, enriched by thorough sales training sessions, laid the foundation for her exceptional sales skills. Jane emphasizes the significance of sales training, which she feels is lacking in the current retail environment. Her journey took her from Dublin to London and eventually to Australia, working with renowned brands and honing her skills in team management and customer service.

The Art of Sales and Relationship Building

Throughout the podcast, Jane highlights the essence of sales as not just a transaction but a relationship-building process. She stresses the importance of understanding customer needs, proper training, and the ability to close sales, especially in B2B contexts. Jane's story illustrates her adaptability and commitment to sales excellence, whether dealing with the fast-paced environment of Harrods, managing national teams, or directly engaging with customers in their homes.

Leading with Empathy and Building Culture

Jane also touched on the leadership style that fosters a successful sales team, one that treats team members equally and emphasizes the importance of getting to know one’s team on a personal level. This approach not only enhances team cohesion but also significantly boosts sales performance.

Continuous Learning and Development

A consistent theme in Jane's narrative is the importance of continuous learning and adaptation. Whether it's embracing new challenges, learning from mentors and difficult experiences, or staying updated with the latest sales strategies, Jane’s journey is a testament to the power of growth and resilience in sales.

Sales Training for the Future

Looking ahead, Jane is focused on expanding her reach and impact through her coaching business and upcoming app, designed to offer accessible sales training and resources. She aims to continue providing valuable insights and guidance to sales professionals, helping them navigate the complex landscape of modern retail sales.

Conclusion

Jane Hernon's insights from the podcast episode not only serve as an inspiration to sales professionals at all levels but also underscore the evolving nature of sales—a blend of traditional techniques and modern strategies focused on relationship building and customer satisfaction. Her journey from a novice sales assistant to a global sales mentor and author encapsulates the essence of sales success: continuous learning, adaptability, and a genuine passion for helping others succeed.