Blake Hutchison: CEO of Flippa on Building Channels To Exit

In this power-packed episode of the Influencer Empires Podcast, Walt Bayliss sits down with Blake Hutchison, CEO of Flippa.com — the world’s largest marketplace for buying and selling digital assets — to dive deep into what makes an online business sellable and how creators can cash in on their content empires.

From YouTube channels to SaaS platforms, from side hustles to 7-figure exits, Blake reveals the inner workings of a booming global market that’s turning digital brands into valuable, tradeable assets.

🚀 If you’ve ever asked, “Can I sell what I’ve built online?” — this is your answer.

💼 A Digital Marketplace for the 99%

Flippa has evolved into what Blake calls “the investment bank for the 99%” — giving everyday entrepreneurs, creators, and small business owners access to the kind of exit opportunities once reserved for Silicon Valley.

With more than 300,000 digital businesses sold, Flippa is the go-to destination for creators and founders looking to transition from building to exiting.

Blake’s experience spans global companies like Xero and Luxury Escapes, but his true passion lies in democratizing digital M&A — making exits accessible, efficient, and profitable.

📊 Flippa by the Numbers

✅ 300,000+ digital businesses sold since launch
✅ 2 million+ buyers from 193 countries
✅ 600,000+ investor searches every month
✅ 20,000 new buyers join the platform monthly
✅ Median time to sale: 15–49 days
✅ Exit valuations from $10K to $35M+
✅ Many listings generate 6-figure annual profits

🧠 Timing Is Everything: Planning Your Exit

Blake shares a powerful insight: The best time to sell isn’t when you’re burned out — it’s when you’re at your peak.

Buyers are savvy. They can spot when a business is coasting or neglected. That's why Blake encourages creators and founders to start documenting processes, cleaning up finances, and preparing for sale before they feel the need to walk away.

Whether it’s a faceless YouTube channel or a productized service, if it generates predictable revenue and has a system in place, it’s sellable.

🎥 Why Creators Should Think Like Asset Builders

One of the fastest-growing categories on Flippa? YouTube channels. Especially faceless channels — which aren’t dependent on a single personality and are easier to transfer.

Blake highlights that creators are sitting on major untapped value. Your audience isn’t just for brand deals and ad revenue — it can be turned into a liquid asset.

Plus, the low entry cost compared to traditional real estate makes digital businesses a smart bet for investors and builders alike.

👴 The 75-Year-Old YouTuber Who Cashed Out

Yes, you read that right. In one of the episode’s most surprising stories, Blake shares the journey of a 75-year-old YouTuber who built a profitable faceless channel — and sold it on Flippa for a tidy sum.

Proof that it’s never too late to build, grow, and exit a digital empire.

🔮 The Future of Digital Acquisitions

Flippa isn’t just a listing platform anymore. It’s growing fast — with offices in Spain and global buyer reach — and now uses AI to match listings with the right investors.

Off-market deal-making is also on the rise, giving buyers access to hidden gems and helping founders get top dollar for their business.

Whether you’re just starting out or scaling to sell, Flippa is shaping the future of creator exits and digital entrepreneurship.

🔑 Blake’s Exit Strategy for Creators

✅ Build with systems — not just passion
✅ Treat your brand like an asset from Day 1
✅ Focus on predictable, recurring revenue
✅ Prepare to sell before you need to
✅ Document everything: operations, performance, growth
✅ Explore the market — you might be surprised what it's worth

🎯 Ready to Build Your Digital Empire?

Blake’s insights prove that every creator, founder, and solopreneur should be thinking like an investor. You don’t just create value — you can exit with it.

👉 Subscribe now at InfluencerEmpires.com for more behind-the-scenes interviews and monetization strategies from the world’s top digital leaders.

📺 And follow us on YouTube — hit the 🔔 bell so you never miss an episode.

Your exit strategy starts today.