Follow :
BLOG POSTS & INTERVIEWS
Our Latest Reads
Brian Kurtz: The Art of Influence - From One Subscriber to a Billion
Brian Kurtz: The Art of Influence - From One Subscriber to a Billion
In a recent episode, Walt Bayliss introduces Brian Kurtz, a true pioneer in direct response marketing with over four decades of experience. Best known for his bestselling book Overdeliver, Brian has made a massive impact in the world of list building, influence marketing, and strategic communication. Today, he leads Titans of Marketing, a prestigious invitation-only mastermind of 250+ elite entrepreneurs.
Embracing Change and Lifelong Learning
Brian’s journey began in the world of direct mail — a medium he mastered long before the internet disrupted marketing. Unlike many of his peers, Brian evolved with the times, seamlessly transitioning into digital marketing. He credits his adaptability to being a lifelong learner and surrounding himself with what he calls an “expert circle” — trusted professionals who challenge and sharpen his thinking.
The 41-39-20 Rule of Marketing
One of Brian’s most impactful frameworks is the 41-39-20 Rule, which breaks down the key drivers of successful marketing:
41% Audience
39% Offer
20% Creative
This formula highlights that knowing your audience is more important than even your message or design. It’s a reminder that relevance trumps cleverness — and marketing starts with listening, not talking.
The Power of Relationship Capital
For Brian, influence isn’t about transactional networking — it’s about cultivating what he calls “relationship capital.” He champions authentic, long-term connections over short-term gains. This philosophy has guided his approach to business and helped him forge partnerships that have lasted for decades.
Mastering the Art of the Long Game
At the heart of Brian’s strategy is a commitment to the long game. He stresses the importance of renewals, continuity, and maximizing lifetime customer value — rather than always chasing new leads. This methodical, sustainable mindset has helped him build businesses with real staying power.
The Titans of Marketing
Today, Brian runs Titans Accelerator, a high-level virtual mastermind that brings together entrepreneurs and experts in marketing, copywriting, business growth, and more. He’s also preparing for a special live event to mark the 11th anniversary of the Titans of Direct Response, featuring a blend of legendary marketers and up-and-coming industry leaders.
Conclusion
Brian Kurtz’s evolution from direct mail master to digital mentor is a testament to the power of adaptability, lifelong learning, and genuine relationships. His teachings offer a blueprint for entrepreneurs and marketers who want to create real, lasting impact — by focusing not just on sales, but on service, strategy, and substance.
➡️ To learn more and follow Brian’s journey, visit BrianKurtz.net.
Check Out Our Latest Episodes
Get Free Masterclass Training, Free Software and Training in our Community.
The Role of AI In Sales Prospecting
Compress time from prospecting to sale
Increasing your closing ratio with conversation
The role of technology in sales
Who is Walt Bayliss
Unlocking Your Magic through Entrepreneurship
Hailing from a small country town in Western Australia, Walt Bayliss's journey is an inspiring tale of resilience, passion, and ceaseless innovation. Born into a family of farmers, Walt's entrepreneurial spirit was kindled early. Sent to boarding school at the age of 12, he faced the challenges of city life with little financial support. This spurred him to start his first business at 15, going door-to-door washing cars.
Walt built his career on a foundation of hospitality and sales, discovering a love for serving others while honing the art and psychology of selling. He navigated the intricate world of marketing strategies and product development, always ensuring his creations resonated with his clients' needs. One of his most remarkable achievements includes a staggering three-quarters of a million dollars in revenue generated in just 7 days. His entrepreneurial acumen led him to successfully exit a webinar platform, selling it to an investment group.
A Tae Kwon Do black belt, Walt draws parallels between the discipline of martial arts and entrepreneurship. His journey in Tae Kwon Do has taught him the value of persistence, instilling in him the belief that continuous learning and unwavering determination are key to mastering any craft. Walt often shares insights on overcoming the fear of failure, emphasizing that the anticipation of a challenge is often more paralyzing than facing the challenge itself.
In 2019, Walt delivered a standout talk in Bangkok, exploring themes of vulnerability and courage essential for an entrepreneur's path. He passionately speaks about unlocking one's inner magic, focusing on self-worth, uniqueness, and the courage to persist.
In 2021 Walt founded an international software company with two co-founders called Comet – that currently includes thousands of clients from all over the world, with the product being that of lead generation and business growth.
Balancing his entrepreneurial journey with fatherhood, Walt cherishes the time his career has afforded him to be actively involved in his children's lives. He views fatherhood as a leadership role, emphasizing the importance of being present for those special familial moments.
Walt's philosophy is centered on the power of choice. He believes that everyone has the potential to steer their tomorrow based on the choices they make today. His advice to aspiring entrepreneurs is succinct yet profound: let the market determine your value, create for it, and tirelessly work on expanding your reach.
While Walt hasn't sought the spotlight of media appearances, his journey and insights resonate with everyone who has had the privilege of learning from him. His podcast episodes of ‘Buiness and People’ reached fortune 500 CEO’s, Media Personalities, 3 star generals and Olympic athletes. Walt Bayliss is not just an entrepreneur but a storyteller, inspiring others to unlock the magic within themselves and chart their own path to success.
Why We Use and Recommend GoHighLevel
As an all in one platform, High Level is an ideal system for Entrepreneurs and startups. Comprising of all the tools you will need, from Web page builders, Autoresponders, Forms, Surveys, A.i Chat widgets, and incredible automation builders, it really is the only system you need to build your business. Start your 30 day extended free trial, thanks to our White Label Suite partnership with High Level.
(And we'll give you a ton of training and strategy too!)
Get Updates and News From Walt
We often send special offers via text or email.
Projects include:
© Copyright 2023 | Comet Suite | Terms & Conditions | Privacy Policy | Cookie Policy | Sitemap