Content Marketing remains the number one way that businesses are building out content for long term growth.
that is literally why we created the https://ContentArtemis.com program. It's CONTENT Marketing – made easy.
I've created this entire article from the Content Artemis software platform – and posted it everywhere 🙂
Financial Express had this to say about Content Marketing
The way to go about it is strategic content creation and content marketing. You have to understand, eventually, every company is going to be a content company. Brands have to build a content strategy that helps their audience and entertains them and keeps them updated on what’s going on in the world. The world’s biggest SaaS Companies invest tons of money on content. They understand how to leverage the power of content and get millions of eyeballs and go ahead of their competition. One of them is Hubspot. They come up for everything you search for on Google around digital marketing and now they get millions of hits on their website on a monthly basis. Imagine how much it will cost to get in millions of people a month regularly using performance. That’s the power of content. It’s a one-time cost, but if you invest in evergreen content, it will work in the long term! If you are not comfortable with creating blog content, then focus on building your content library on YouTube. Video content is the future and it’s best if you get into it as soon as possible. After all, it’s the second biggest search engine in the world and people go to youtube to get their problems solved. Find out what people are searching for using tools like Ahrefs or Semrush and start creating detailed videos. Solve people’s problems and see them sticking with you. Brands like Groww and Upstox have already started doing that. They are pushing out all the content in the world about investing and stock markets to educate the common man and get them into their platforms.
Techiexpert posted about content marketing as well (see below)
Trends and innovations in content creation During the pandemic, every business understood the importance and vast reach of the digital space and hence, they had to modify their communication plans. The consumers’ behaviors and preferences during and post-COVID also underwent a major shift and to adapt to this change, brands were pushed to step out of their comfort zone and adopt the ‘digital-only’ approach. ADVERTISEMENT It’s been more than a year ever since the pandemic hit us and brands continue to be all the more flexible and agile in their communication and marketing strategies. They are increasingly focusing on the quality of content and high-end marketing content strategies to connect and engage with their consumers. They have realized that ‘innovation is the key’ and ‘interactive content’ is a must and hence, the demand for global quality, aesthetic and effective E-Commerce & marketing content has witnessed a surge. Here we share with you a few major trends and innovations that will pick up in the E-Commerce & marketing content for brands- Empathy and compassion in brand storytelling The brands sensed that the uncertain times are here to stay. They also understood that consumers love to interact and engage with brands that radiate humanness and do not only indulge in upselling. Hence, they strategized to tap the human emotions and decided to stress on empathy and compassion in their storytelling keeping into consideration the unforeseen situations and grim mood of the consumers. Hence, the communication shifted from highlighting only the USPs to striking an emotional connection with the consumers through generosity, positivity, and a sense of belonging. Creative shoots To weave a story and share it effectively with your target audience so as to convince them to purchase your offerings, creative shoots come as a savior for the same. Theme-based and prop-centric shoots help add the quirky and aesthetic flavor and have revamped the classic shoots to give them a contemporary and vibrant touch. They help showcase the USPs along with benefits of the products and portray the brand’s mission, vision and story aesthetically. They also help share the brand messaging in a creative manner and instill conviction amongst the consumers so that they are lured to purchase the product or avail the service of the brand. Creative shoots are one of the ideal solutions to use the storytelling technique and present the brand as the go-to destination for the requirements of the customers. Infographics One of the best visual content formats to garner audience engagement and ensure their retention is via infographics. Until a few years ago, they were considered just an ordinary type of content and their use was fairly average. However, the trend of interactive infographics has picked up pace significantly and brands now are inclined towards curating creative content in the form of visually appealing infographics. They are informative and simultaneously extend the much-needed vibrant, visually stimulating, and fun element thereby making them one of the feasible options while creating innovative E-Commerce & marketing content for brands.
And of Course – Social Media is about content marketing as well.
Social Media Customer Behavior Statistics 7. The latest social media statistics in 2021 show that an average of 2 hours and 25 minutes are spent per day per person on social media. (Data Reportal) 8. 54% of social browsers use social media to research products. (GlobalWebIndex) 9. 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. (Pitney Bowes) 10. Answering a complaint on social media can increase customer advocacy by 25%. (Convince & Convert) 11. 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries are lower than 25%. (Sprout Social) 12. 79% of people say that user-generated content on social media significantly impacts their purchasing decisions. (Stackla)